It might seem insignificant to most writers, but when Michael Walton needed to ensure his character was true to form, sometimes he just had to play the role.
When the character and the role differed from his own abilities, he pushed past his fear of heights, what did he do? Go to the top of Nathan Phillips Square and rappel down the face of it, of course!
Fundraising opportunities for Charities offered great venues for marketing and promotion. Donors knew they were supporting Michael in his efforts in character and the charities benefitted from them as well.
Cross-promotion is always a theme.